MSC-PRMSC - Public Relations
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Formal Title
Public Relations
Degree Type
Master of Science
Overview
The Master of Science in Communication with a concentration in Public Relations covers public relations theory and legal and ethical issues, and develops the analytic and creative know-how you will need to excel in the field. Each course in the Public Relations concentration addresses how the Internet is changing the way corporations communicate.
Learn about our other Communications Concentrations:
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Goal 1: Communication: Interdisciplinary Approaches
Objective
Upon completion of the major program of study in Communication, students will be able to: demonstrate an understanding of the interdisciplinary nature of the communication field; gain knowledge of new technologies and their impact on the field; critically decipher and reflect on media messages; describe the communication challenges in professional practice; describe the ethical/professional dilemmas that arise in the field
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Goal 2: Leadership Communication Skills
Objective
Upon completion of the major program of study in Communication, students will be able to: describe and define leadership; identify their own leadership styles; apply theory to practice in their decision making process
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Goal 3: Intercultural and Global Knowledge
Objective
Upon completion of the major program of study in Communication, students will be able to: demonstrate an understanding and appreciation for similarities and differences between cultures; describe and define the impact this has on the communication and media environments
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Goal 4: Research
Objective
Upon completion of the major program of study in Communication, students will be able to: conduct original research in the communication field; apply communication theories to their research; write an original research paper; write in the different communication styles relevant to their area of concentration