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MSC-CCOM - Corporate Communication

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196 Master of Science

Formal Title

Corporate Communication

Degree Type

Master of Science

Overview

The Master of Science in Communications with a concentration in Corporate Communications is for professionals who want to change or advance their careers and develop corporate communication strategies and skills to become successful leaders.

It has been a trend that society is holding organizations to a higher level where they are expected to not only make a profit but also make a difference in the community at the same time. Because of this, more organizations are building corporate social responsibility communication strategies that align the core business objectives and contributions to society.

With the rise of digital transformation and corporate sustainability/responsibility, corporate communications professional's roles encompass internal and external audience perception, crisis and reputation management, media and public relations, employee communications, public speaking, Corporate Social Responsibility and social media management. This program provides the development of these diverse, in-demand skillsets to address the corporate communication challenges vital for an organization's success.

Learn about our other Communications Concentrations:

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Goal 1: Communication: Interdisciplinary Approaches

Objective

Upon completion of the major program of study in Communication, students will be able to: demonstrate an understanding of the interdisciplinary nature of the communication field; gain knowledge of new technologies and their impact on the field; critically decipher and reflect on media messages; describe the communication challenges in professional practice; describe the ethical/professional dilemmas that arise in the field

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Goal 2: Leadership Communication Skills

Objective

Upon completion of the major program of study in Communication, students will be able to: describe and define leadership; identify their own leadership styles; apply theory to practice in their decision making process

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Goal 3: Intercultural and Global Knowledge

Objective

Upon completion of the major program of study in Communication, students will be able to: demonstrate an understanding and appreciation for similarities and differences between cultures; describe and define the impact this has on the communication and media environments

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Goal 4: Research

Objective

Upon completion of the major program of study in Communication, students will be able to: conduct original research in the communication field; apply communication theories to their research; write an original research paper; write in the different communication styles relevant to their area of concentration