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MSC-DM - Digital Media

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196 Master of Science

Formal Title

Digital Media

Degree Type

Master of Science

Overview

  • The Master of Science with a concentration Digital Media prepares communication professionals to cover the analytics spectrum and social media landscape by being proficient in the following:

  • Detect, describe past client presence and coverage in the media

  • Explain what is happening in the present in real time through social listening

  • Predict outcomes for the client

  • Manage volume, uncover hidden influencers and measure the impact of data in social media platforms

  • Make recommendations to clients based on analysis of the relevant data  

For communication professionals, visualization of this data is key to understanding trends for clients. Digital storytelling is crucial to creating themes and narratives for media campaigns in Advertising, Public Relations and Integrated Marketing Communication.

Learn about our other Communications Concentrations:

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Goal 1: Communication: Interdisciplinary Approaches

Objective

Upon completion of the major program of study in Communication, students will be able to: demonstrate an understanding of the interdisciplinary nature of the communication field; gain knowledge of new technologies and their impact on the field; critically decipher and reflect on media messages; describe the communication challenges in professional practice; describe the ethical/professional dilemmas that arise in the field

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Goal 2: Leadership Communication Skills

Objective

Upon completion of the major program of study in Communication, students will be able to: describe and define leadership; identify their own leadership styles; apply theory to practice in their decision making process

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Goal 3: Intercultural and Global Knowledge

Objective

Upon completion of the major program of study in Communication, students will be able to: demonstrate an understanding and appreciation for similarities and differences between cultures; describe and define the impact this has on the communication and media environments

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Goal 4: Research

Objective

Upon completion of the major program of study in Communication, students will be able to: conduct original research in the communication field; apply communication theories to their research; write an original research paper; write in the different communication styles relevant to their area of concentration