MSC-IMKC - Integrated Marketing Communication

Goal 1: Communication: Interdisciplinary Approaches

Upon completion of the major program of study in Communication, students will be able to: demonstrate an understanding of the interdisciplinary nature of the communication field; gain knowledge of new technologies and their impact on the field; critically decipher and reflect on media messages; describe the communication challenges in professional practice; describe the ethical/professional dilemmas that arise in the field

Goal 2: Leadership Communication Skills

Upon completion of the major program of study in Communication, students will be able to: describe and define leadership; identify their own leadership styles; apply theory to practice in their decision making process

Goal 3: Intercultural and Global Knowledge

Upon completion of the major program of study in Communication, students will be able to: demonstrate an understanding and appreciation for similarities and differences between cultures; describe and define the impact this has on the communication and media environments

Goal 4: Research

Upon completion of the major program of study in Communication, students will be able to: conduct original research in the communication field; apply communication theories to their research; write an original research paper; write in the different communication styles relevant to their area of concentration