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MBA-MRKMBA - Marketing

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62 Master of Business Administration

Formal Title

Marketing

Degree Type

Master of Business Administration

Overview

The Master of Business Administration with a concentration in Marketing at Lasell University increases your opportunities for career advancement and obtaining higher-paying jobs.   Earning this degree will provide you with everything you need to make a bigger impact in your current job and to better compete for a higher-level position in the Marketing field. 

This program cultivates vital management and marketing skills to help you flourish in domestic and global business environments. Our Marketing MBA provides industry insights and fosters key proficiencies needed to manage and execute a marketing strategy.  You will explore a variety of topics pertinent to today's marketer, including business analysis, market research, market segmentation, consumer behavior, advertising, operations, and more.  Lasell's MBA in Marketing gives the knowledge base you need to adopt new marketing techniques and practices as the industry evolves and plays a critical role in your organization's success. 

What you will learn:

  • Explore how B2C and B2B consumers behave throughout the customer journey

  • Conduct marketing research and use the latest Martech to gather, interpret, analyze and present data 

  • Develop global marketing strategies and how to implement them domestically and abroad

  • Apply the latest digital marketing techniques to reach and engage audiences with an integrated marketing approach

  • Understand the innovative process of new product development from idea generation to commercialization

Advance your career

Lasell puts an emphasis on developing a graduate's professional potential to become a marketing leader.  According to the U.S. Bureau of Labor Statistics, jobs for Marketing, Advertising, and Promotion Managers are projected to grow 8% from 2018 to 2028.  Take advantage of this demand to reach new strides in your career by earning an MBA with a concentration in Marketing.  Your graduate degree will give you the qualifications to excel in roles such as:

  • Marketing Manager/Director

  • Marketing Project Manager

  • Client Services Manager

  • Marketing Analyst

  • Promotions Director

  • Marketing Director

  • Marketing Operations Manager

  • Business Development Manager

  • VP of Marketing

Learn about our other MBA Concentrations:

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Goal 1: Organizational Understanding

Objective

Upon completion of the core requirements of the MBA curriculum, students will be able to: describe organizations and their cultures; demonstrate how organizations work and how they fit into and interact with a broader complex of economic, market, political, socio-cultural and technological environments; apply various theories of effective management practices and explain the impact on individual and organizational performance

Name

Goal 2: Strategic Management

Objective

Upon completion of the major program of study in Management, students will be able to: develop management strategies that support organizational goals and are responsive to internal, external, and global changes; develop ethical decision-making abilities that support employment practices, policies, procedures, and integrity within an organization; apply analytical, technical, and research skills to assess and measure the effectiveness of management goals and performance within an organization; demonstrate they have gained breadth and depth of understanding of key organizational management concepts and theories and leadership models and applications.

Name

Goal 3: Managerial Self-Development

Objective

Upon completion of the major program of study in Management, students will be able to: assess their own approaches and commitment to learning and their obligation to personal and professional growth; demonstrate an ability to motivate individuals and teams toward organizational goals through the application of leadership practices.

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Goal 4: Communication

Objective

Upon completion of the major program of study in Management, students will be able to: effectively use communication skills to convey management policies and practices throughout an organization; exhibit poise and confidence in verbal and written communication demonstrating strong higher-order critical thinking and analysis.

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Goal 5: Diversity and Global Awareness

Objective

Upon completion of the major program of study in Management, students will be able to: develop management practices that foster an appreciation for multiple cultures, ethnicities, and other diverse populations; understand how technology links nations and individuals, as well as how it enables the global economy; understand the interconnectedness of the global economy; analyze how the global economy impacts political decision-making - including the formal and informal pacts nations enter into; analyze the social, environmental, and micro-economic impacts of global decisions made by both national and international (e.g. the UN, the IMF) organizations; understand how cultural differences (e.g. beliefs, traditions, religions) impact personal and national participation at the global level; understand the impact of ideology and culture on national decisions about access to and use of technology; participate in the global society through interactions with persons in another country or culture.