MBA-MRKMBA - Marketing

Goal 1: Organizational Understanding

Upon completion of the core requirements of the MBA curriculum, students will be able to: describe organizations and their cultures; demonstrate how organizations work and how they fit into and interact with a broader complex of economic, market, political, socio-cultural and technological environments; apply various theories of effective management practices and explain the impact on individual and organizational performance

Goal 2: Strategic Management

Upon completion of the major program of study in Management, students will be able to: develop management strategies that support organizational goals and are responsive to internal, external, and global changes; develop ethical decision-making abilities that support employment practices, policies, procedures, and integrity within an organization; apply analytical, technical, and research skills to assess and measure the effectiveness of management goals and performance within an organization; demonstrate they have gained breadth and depth of understanding of key organizational management concepts and theories and leadership models and applications.

Goal 3: Managerial Self-Development

Upon completion of the major program of study in Management, students will be able to: assess their own approaches and commitment to learning and their obligation to personal and professional growth; demonstrate an ability to motivate individuals and teams toward organizational goals through the application of leadership practices.

Goal 4: Communication

Upon completion of the major program of study in Management, students will be able to: effectively use communication skills to convey management policies and practices throughout an organization; exhibit poise and confidence in verbal and written communication demonstrating strong higher-order critical thinking and analysis.

Goal 5: Diversity and Global Awareness

Upon completion of the major program of study in Management, students will be able to: develop management practices that foster an appreciation for multiple cultures, ethnicities, and other diverse populations; understand how technology links nations and individuals, as well as how it enables the global economy; understand the interconnectedness of the global economy; analyze how the global economy impacts political decision-making - including the formal and informal pacts nations enter into; analyze the social, environmental, and micro-economic impacts of global decisions made by both national and international (e.g. the UN, the IMF) organizations; understand how cultural differences (e.g. beliefs, traditions, religions) impact personal and national participation at the global level; understand the impact of ideology and culture on national decisions about access to and use of technology; participate in the global society through interactions with persons in another country or culture.