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GD-BA - Graphic Design

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119Bachelor of Arts

General

Degree Requirements

Formal Title

Graphic Design

Degree Type

Bachelor of Arts

Overview

The Graphic Design major is a comprehensive and balanced program that illuminates the basic principles of effective visual communication. Students develop professional skills and a personal aesthetic that form a foundation for a successful design career. Practical studio experience rooted in theoretical knowledge in illustration, motion graphics, photography, typography, User Interface (UI) and User Experience (UX) design for the Web and mobile devices is at the core of the major.

Reflective of Lasell's connected learning philosophy, students learn essential business practices, become fluent in the necessary terminology, address a client's needs through conceptual drawings and mock-ups, and bring the project through to a successful solution. Students use the latest and most powerful digital hardware and software. For a capstone experience, each student develops an online portfolio that showcases the strongest examples of work created during the course of the program and presents a practicum project at the end of the senior year. All students also complete a required internship. Graduates receive a Bachelor of Arts in Graphic Design.

By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Graphic Design to 3 or 3½ years.

Name

Goal 1: Creative Thinking Skills

Objective

Upon completion of the major program of study in Graphic Design, students will be able to: produce multiple creative solutions for any single design challenge, applying a creative process on-demand; effectively employ imagination with refined technique

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Goal 2: Strong Critical Thinking and Problem-Solving Skills

Objective

Upon completion of the major program of study in Graphic Design, students will be able to: critique quality and effectiveness of visual media objects; use multiple appropriate resources to solve problems and develop skills; craft effective solutions for visual problems

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Goal 3: Strong Design and Fine Arts Skills

Objective

Upon completion of the major program of study in Graphic Design, students will be able to: demonstrate currency with technical media tools; effectively craft and author visual communications

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Goal 4: Visual Articulation and Literacy

Objective

Upon completion of the major program of study in Graphic Design, students will be able to: demonstrate their own personal aesthetic; explain the influences of media in society; recognize context and legacy of visual media objects

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Goal 5: Effective Verbal Communication Skills

Objective

Upon completion of the major program of study in Graphic Design, students will be able to: articulate their thoughts clearly in written form; write in the style demanded of their chosen profession; articulate their thoughts clearly in classroom discussions and professional presentations