BA410

Your world, and the markets in which your organization competes are becoming more uncertain and complex every day This creates challenging conditions for organizations that want to plan and exercise some influence over their future. Scenario planning is a creative, yet strategic technique to foresee how the future business environment could evolve. Scenario planning explores alternative futures that can realistically and unexpectedly emerge. Its practical value is that, by helping you foresee different ways your market or business terrain could change, you'll make better long-term plans today. In this course students will understand how to develop a resilient and useful strategy by using scenario planning to conceptualize and develop multiple diverse scenarios, and to design and execute personal and business strategies more effectively.