COM712

In an era defined by rapid technological advancements and information overload, effective communication has become the linchpin of success for organizations and individuals alike. This graduate course in Strategic Communication is designed to equip students with the cutting-edge skills and insights needed to excel as managers and leaders in the dynamic world of communication. Strategic communication is crucial to any organization because it significantly affects the success of every organization in managing and leading the flow of information to internal and external audiences.
This course will focus primarily on the central elements of creating an effective communication campaign plan with the strategic communication process, based on long term planning, actionable objectives, message clarity, audience identification, ways to measure results and how to meet communication objectives throughout.